Understanding Your Website Analytics


Page views are one of the most common metrics that web analytic services track. This metric measures the number of times a website page has been loaded or reloaded by a user.

High page views can indicate that a specific webpage is popular with your audience. However, high page views paired with low unique visits may suggest that visitors are repeatedly reloading the same pages rather than discovering new ones.


If you’re selling a medical device, for example, it’s important to know how many users click on your call-to-action buttons to learn more about the product or sign up for a newsletter. This information can help you optimize your website for conversions.

Bounce Rate

One of the most important website analytics metrics to understand is bounce rate. This metric measures how many visitors leave your site after viewing only a single page. A low bounce rate is a sign that your content is engaging and encourages visitors to explore other pages on your site.

However, high bounce rates are also a warning sign that your content is not meeting visitor expectations. For example, if a visitor searches for “glasses” on Google and finds your prescription eyewear website, they may feel dissatisfied and hit the back button.

Exit Rate

The exit rate is the opposite of the bounce rate and measures how many visitors make it past one page on your website before leaving. It can be helpful for determining which webpages are most problematic for your users. A high exit rate could indicate that your users aren’t finding the information they are looking for or that they are frustrated by a certain page. Session recordings can provide additional insight into why a particular webpage may have a high exit rate, such as an unclickable link or an advert that is too visually enticing.